If Procuring Print Is Your Business, These Blogs Are Your Library. Funny thing about clichés: often, they’re true! You’ve probably heard that today, “knowledge is power” and “information is currency.” Well, it is. And it is. And if you deal in print procurement (from...
When You Have Print Supply Chain Management, They Won’t Say “Boo” Sorry for the attempt at Halloween humor. But the spooky season does give me a chance to talk about a frightful mistake many companies are still making with their print management and...
Marketing Enablement Helps Prospects Become Customers In my last post, I began a short series on how sales and marketing enablement can help maximize the results of your sales efforts. It covered three sales enablement services that set the stage for a more focused...
Save Time and Build Business With Sales Enablement—Part 1 of 2 You’re in business for a reason. Even if you love every minute on the job, your primary goal is to make sales (Or with a non-profit or advocacy group, change opinions or perceptions). You will benefit from...
For the Best Industrial Labels, Stick to Experience I’d like to challenge you to think about two things today. The first one is what some custom labels must go through. No, not those arty little labels on wine bottles and fine cosmetics. Here, I’m talking about labels...
A Great Relationship is in the Bag (or Box) Even though today’s post is about promotional kitting, I’m going to start with a dramatic statement that I don’t think anyone will disagree with. That’s because you know it’s true. And you learned it when you were about...
Don’t Make a Bad Trade Show Tradeoff Today, I’m offering what might be a little dose of “tough love” to a few of you. As a big believer in print marketing, I have to weigh in a minor trend I’ve heard about. Some companies, thinking they are doing something...
Not Using e-Procurement? Time for You to A.C.T. I’ve talked before in this space about the many advantages of e-Procurement. I could suggest dozens of them. But I think most fall into three big areas where you will easily feel the positive impact: accuracy, costs, and...
Label Logic. Part Two of Two: Leverage Your Labels with Experience In Thursday’s post, I talked about some ways custom labels on your products can help—or hurt—the sales and profits they generate for your company. The right label can help your brand stand out from its...
Label Logic. Part One of Two: Do Labels Loom Large for Your Business? Today’s post is about custom labels, and how they can help your products sell and your business grow. But first, I’d like to put you in the shoes of a shopper so you can see the connection quickly....
