Three Things That Separate a Vendor from a Partner As I’m sure you’ve noticed, I spend a lot of time on this blog talking about business efficiency. Sometimes it’s sales tips and others, the value of specific tools like print-on-demand. I also frequently stress how...
Assessing and Defending Against Document Security Threats I’m sure you try to safeguard the security of the documents you generate in your business. But it’s also likely that you feel vaguely uneasy when you hear news stories about counterfeiting, duplication and...
They’re More Effective Than Ever Is smart marketing dead? Is effective sales strategy dead? No, of course not. So I wish people would stop asking the question “Are QR codes dead?” because that question is just as silly. In fact, here’s a much better question:...
It’s the Time Want to grow your business or organization? Here’s a tip: spend more time on it. But before you roll your eyes, notice I didn’t say anything about working harder or longer hours. I simply mean spending more time on your actual business by tapping...
Special Promotional Gifts for Those Special to Your Business We talked about corporate holiday gifts in recent posts. But today I’m going to focus on corporate gifts for the people you want to focus upon most. We shared our list of luxe promotional gifts last year but...
Create Business Cards That Work to Avoid the Wastebasket Most business people have a love-hate relationship with business cards. It’s great when they lead to a profitable relationship. But they are more often a “necessary evil” and do little good. As it turns out,...
Don’t Write Off the Holidays When You Could Be Writing Up Sales Sure, there are people who complain that the holiday season has become “too commercial.” But for most of us, shopping, going to festively decorated malls and buying presents is a real part of...
Promotional Kitting Builds Connections…and Business This week I am focusing on promotional kitting. In Tuesday’s post, I explained why promotional kits and bundles are top of the list for memorable and effective corporate gifts. And I described a few of the very best...
Promotional Kitting Creates a Memorable Connection to Build Sales In a recent post, I talked about the value of promotional kitting. (Why give those important people one promotional gift when a thoughtfully designed kit or bundle can delight them with multiple items?)...
Remember That They’re People, Not Job Titles It’s a common question, especially during the holiday season. I’d like to give a gift to my clients and top prospects. Or I’d like to have a little something for my employees to thank them for a year of...
