How to Make a Custom Branded Calendar Your Customers Will Beg For
How to Make a Custom Branded Calendar That Works for Your Business AND Your Customers and Prospects Custom branded calendars remain one of the most popular promotional gifts a business can distribute to customers and prospects. The more pressed and over-scheduled our...
10 Luxe Promotional Gifts for the Holidays
Remember Them with These Promotional Gifts—and They’ll Remember You. It’s not too early to think about how you’re going to recognize your best partners and customers during the holiday season. Think about how important they are to your success. It just makes little...
3 Unique Ways to Use Promotional Items
Wondering How to Make Promo Work for Your Brand? I’d imagine after the last week or so, you are pretty well aware of my fondness for promotional items. Their value is hard to question. After all, consumer research tells us that they are the best-received advertising...
10 Fresh Promotional Items For The Produce Marketer
Here’s a Fresh Crop of Business and Relationship-Builders This week, I’ve been talking about how promotional products can help build a business in different industries. Today, let’s talk about produce marketing. It’s another industry where you are only as good...
10 Fresh Promotional Items for The Floral Industry
Helping Companies in the Floral Industry Grow a Bunch Marketers in the floral industry know that business grows on relationships and being “top of mind”. When a need arises from a current or potential client, your name needs to be the one they think of. One of the...
7 Promotional Marketing Ideas for the Food and Beverage Industry
Promotional Marketing Tools That Get Your Brand Noticed Promotional marketing influences people. And it’s hard to imagine an industry that touches more people. Society is fed by those involved in the food and beverage industry. That includes the farmers, workers and...
Improve Your Sales Process with The Best-Received Advertising Channel
This Incredible Consumer Research on Advertising Will Improve Your Sales Process No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and...
The Power of Promotional Items Summed Up in a T-Shirt and Solar Eclipse Glasses
It’s Hard to Eclipse the Value of Promotional Items In case you’ve been stargazing for the last few weeks, I’ve been discussing promotional items quite a bit. It’s one of the easiest, yet most powerful, ways to get your brand in front of your most important...
What is the Relative Value of Promotional Items?
The Most Effective, Most Appreciated Ad Vehicles: Part 6 of 6 Today we complete our series on promotional items. A recent study by the Promotional Products International Association (PPIA) shows the importance of having them as a part of your marketing mix. It...
How Do Consumers React to Promotional Items?
Promotional Items Build Loyalty: Part 5 of 6 This week, we’ll wrap up our series on the benefits of advertising with promotional items, A recent Promotional Product Association International (PPIA) consumer survey looked at how promotional items impact your target...
Will Promotional Items Resonate with Your Customers and Prospects?
Are Promotional Products a Beneficial Way to Connect Your Brand with Consumers? Part 4 of 6 Welcome back to our series on the benefits of advertising with promotional items. It is based on the results of a survey by the Promotional Product Association International...
What is Consumer Recall of Promotional Items?
Will Promotional Items Help Your Brand Stay Top Of Mind with Consumers?: Part 3 of 6 In this series on the benefits of advertising with promotional items, I’ve been discussing the results of a recent Promotional Product Association International (PPIA) consumer...
What Is The Reach of Promotional Items?
It’s no reach to think that promotional items with a company logo or brand on it is one of the best ways to reach your target audience with the longest staying power of any marketing buy. Find out all the reasons why promotional products should be part of your strategy.
Does Advertising With Promotional Items Work?
Survey: Consumers Say Promotional Items Are the BEST Advertising: Part 1 of 6 I’ve just come across some survey results that support something I’ve known for a long time and I am excited to share it with every CEO, marketing executive, business owner and sales person...
How to Plan a Golf Tournament? Get Your Golf Tournament Planning Guide HERE
If You Are Wondering How to Plan a Golf Tournament, All You Need Is Our Golf Tournament Planning Guide Even up north, the weather is improving. I don’t know about you, but that makes me think about golf season. But that doesn’t mean my mind is drifting away from...
Love Promotional Items? Thank a MiPPA Member!
Proud to Join the MiPPA Board! If you’re a regular reader, you know this space is rarely about me. It isn’t today, either, really; it’s about the power of promotional items. But I want to share the news that I’ve joined the Board of Directors of the Michigan...
6 Ways to Make Promotional Items Work for Your Brand
Give Promotional Items Wisely to Get Great Benefits I sometimes encounter people who still think of promotional items as “trinkets” or who have some doubts whether or not they really work. From my experience, the answer to that last question is an easy “yes”—but only...
Corporate Gift Ideas for the Holidays Made Easy
Hassle Free Corporate Gift Ideas HERE! In a post several weeks ago, I gave you a heads-up to start thinking about your company’s holiday gift-giving. The time is now upon us to come up with great corporate gift ideas for the holidays. Most companies take the...