In a recent post we went over ways to enhance your LinkedIn profile so we thought we could touch on Twitter this week. We have found that people either love Twitter or they hate it. I believe the second group is because they are not using it properly. Twitter is a...
If you haven’t already made your company’s website mobile friendly then that is something you need to get on. It’s important that your company has a regular website and a mobile site. People are using their phones so much more to research things and...
Are you on LinkedIn? Many times we see that people start a profile and then don’t complete it. This is one of the most costly mistakes one can make because it reflects poorly on them. If you have already started creating your profile or haven’t started...
Integrated marketing campaigns are the best way to reach all of your target audience. It is a campaign that includes a variety of marketing channels which can include advertising, sales promotion, public relations, and direct marketing that all work together to convey...
There have been many questions raised regarding email marketing and if it’s dying off. The facts show that email marketing is not going anywhere. According to eMarketer email campaigns are the second largest item on the marketing budget for most companies and...
Tracking your competition is a very important tool to online marketing. You can gain insight on what is working, what is not working, and where you need to improve your efforts. There are so many companies out there offering monitoring tools such as HubSpot, Radian6,...
Has your company dived into social media? Are not seeing the results you had anticipated? If this is the case, then you need to go back and review your strategy. You may need to take a different approach. Sometimes you have to test different tactics before you find...
Being involved in social media is a must for every business. Social media is a great tool to gain exposure, create new business contacts and deepen existing relationships with customers. There are 4 major platforms that you should definitely be involved in...
PURLs are no longer an option for direct mail marketing campaigns, they have become an essential component if you want to have successful results. Businesses that integrate personalized URLs into their marketing strategies reach and engage audiences with highly...
Many times companies run these amazing campaigns, but they don’t achieve the results they want or the results are way better than they anticipated. In both scenarios, there is obviously something that worked really well and something that didn’t and this...
Publishing a newsletter can be a key component to increasing traffic to your website and increasing sales. If your content is relevant and authentic then people are more likely to forward it on to their employees or peers. Many times companies start putting out...
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