In a survey conducted by MediaPost for “Engage: Affluent,” traditional media came out on top when it came to marketing luxury goods. The survey asked consumers and specifically a subset of those defined as “affluents” (those with incomes of $75,000+) about the...
We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a new study from the Pew Research Center (“Internet and American Life Project,” April 2013), this view needs to change. According to the project, the average...
If you have not yet used personalized URLs to boost response rates and survey your customers, what is stopping you? Is it because you don’t have a database to deploy the campaign? If so, you might have a misconception about the way personalized URLs work. While there...
The economy is bouncing back, but marketing budgets are still tight. Are you tempted to slash your print marketing budget to save a few dollars? If so, you are likely to be counterproductive. Difficult economic times are about survival. The more visible your company...
Guess what? No one wants to buy your product or service. What they really want is an answer to one of their needs, wants, desires and fears. Here’s how you can put this to work for you: You can strengthen your market position by learning how these psychological...
In previous posts we have been over the importance of sales and marketing being on the same page in regards to their roles. In order to increase sales efficiently, they must work together seamlessly. It’s marketers’ job to make sure that they are not only...
We all know how it feels to be in business for a long time and sometimes this means we forgetting “old school” branding rules. We have seen many clients change logos too often or not refresh their email signatures so they look updated. Below are 5 of the...
Businesses often fail with social media because they don’t come up with a plan and stick to it. Often times, they don’t see the results they are expecting immediately and give up. Social media is time consuming, it takes consistency and patience. Many...
Brand management is getting harder with all the online conversations going on 24/7. There are so many platforms and places people can go to share about brands and their experiences. And your brand image is being shaped by these people whom you have no control over....
Have you started a b2b blog lately, but seem to be having trouble with what to write? One of the most challenging things a writer can face is coming up with content ideas that are actually click-worthy. You don’t want to see your products or services because...
Committing to the process of content marketing is often a big hurdle for many B2B companies. While beginning a new content marketing campaign may be a big step for B2B companies and may pose a challenge in getting firm wide buy-in, it is certainly worthwhile and...
Facebook and Twitter are great channels that companies can use to reach new audiences and participate in two-way interactions with consumers. The people who are conversing with you on these platforms are obviously showing they are interested in your products and...
We all know that 2012 is going to be about quality content. There are so many sources on the web for people to get information from that they are getting overwhelmed and not sure which way to turn. By being their partner/service provider it is your duty to deliver...
Buyers are starting to do research online before making purchasing decisions. Therefore it is important for companies to understand that the content that they put out on the web must create value in order to get noticed and win over the prospect. In many cases,...
Are you starting to use videos to help market your business, but not sure exactly what to do? Many times companies have great videos, but because they don’t know what to do with the videos they never get the full benefit from having them. Below are 5 very...
Are you unsure how to make your social media efforts pay off? This is a concern that I see a lot of people writing about. They are great at getting people to engage and then don’t know what to do with the prospects from there. The whole point of social media is...
Have you sent out an email lately, but didn’t get the response rate you were hoping to receive? There can be many reasons why the email didn’t produce results you wanted, such as it got caught in spam, it didn’t have any value for the people...
What is the first thing that comes to mind when you see the image to the right? Apple, is right! They have done a great job with branding. The definition of brand can be very hard to define. If you ask a group of people to define what brand...
The definition of customer loyalty can vary from company to company. That’s why measuring it can be a bit challenging. Many times companies forget that they need to take a step back and figure out what customer loyalty means. Is it someone who only shops with...
Social media is continually growing and it’s very important that you add it into your marketing mix. It’s a great way for people to connect with you through whatever platform they use the most and it helps build relationships. Other benefits of going...
