Direct Mail in an E-Mail World With all the recent talk about a ‘paperless office,’ it’s easy to think that direct mail is out of date, archaic, a waste of time and resources. Direct mail lives in an e-mail world, so it can’t be as important. Think again. Direct mail...
Tonight’s Show Is Brought To You By… Did your team not make it to the Super Bowl this year? Are you not the biggest Katy Perry fan in the world? Looks like you and I will be sitting down with the bowl of chips to watch the commercials, but, hey, that’s not so bad! The...
For many small businesses, the majority of sales come from a small proportion of repeat customers who are loyal to the brand. This is good news, because it’s far easier to market to and retain existing customers than to spend time and money chasing after new leads....
In this multi-channel, digital age, how do you interact with your target audience in a meaningful way that drives success? It can sometimes be easy to get distracted by all the bells and whistles of every possible strategy. But we at Superior Business Solutions...
Refining your messaging or branding or goals is probably one of the defining New Year’s resolutions for any business. You don’t need to change entirely; you just need to redirect your focus and fine-tune. Well, if you’ve gathered analytics from last year then you...
Whether it’s a business, franchise, service organization, or some other enterprise, engaging and retaining customers is your most important function. Where do you start? November’s blog posts here at Superior have been all about getting your marketing campaign off the...
It’s About the Customer The companies that have the most success with their loyalty programs come from all across the B2B and B2C range, but they all have one thing in common: It’s all about the customer. Rather than being about the brand, these companies such as the...
Marketing is essential for any business endeavor, but in 2015, being a franchisor will mean an even more intense marketing campaign to get things off the ground. It’s never a bad idea to work on improving your marketing efforts whenever possible, but this Forbes...
The Power of A Hand-Written Note I recently saw this post on Alex Goldfayn’s Marketing Minute newsletter, and it left an impression on me. In his blog, (which everyone should subscribe to) Alex recollects his feelings toward receiving a hand-written note from a...
It’s Officially Holiday Season Until the End of the Year. How Will Your Brand Make the Most of the Opportunities? In mid-August they were already selling Halloween Oreos at the grocery store…and that’s the first hint that holiday season is upon us. As the days...
Green Marketing Matters When looking for ideas for your next branded promotional products for marketing, safety programs, employee recognition and awards, corporate gifts and more, you might be wondering, “Is there really that much of a difference between standard...
Cultivate Your Garden of Information With all this talk about PTI labels to track produce from its point of origin to a retail location where it is purchased by consumers, the Agriculture Industry has been on our minds. We wanted to create a strong source of...
Why Eco-Friendly Matters to Your Customers in Today’s Marketplace The last few years have brought about a huge emergence of digital and printing technologies and strategies to help enterprises increase customer awareness. But there has also been an unparalleled...
Promote Your Blog Establishing a blog is a large effort for anyone. Corporate blogs are especially challenging given the multiple contributors and groups that generally need to be participating. Promotions for blogging and how you treat the blog are woven together,...
Improving Online Communication Getting customers to start talking can be a very hard but it is imperative in today’s online marketplace. If you’ve ever attended a networking event or tried to strike up a conversation with an attractive stranger, you...
Promotional Products: A Swift Way To Stand Out If you want people to quickly discover your brand, there’s no better way to do that than with promotional products. Not only does it create brand advocacy that can lead to loyalty, it maneuvers your brand’s name and logo...
Business Tips and Sales Enablement In our last post we discussed three easy ways to save time in your workday, and now we want to dig in a little further and bring your marketing team some specific tips for freeing up their time. You’ve probably heard all you...
If your business is trying to reach a large target audience, then it’s about time you start shifting your efforts online. Your business goals don’t have to change, but the way you approach those goals needs to conform to the way people receive information. Once...
If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Not necessarily. In a recent customer satisfaction study of 10 major industries, an average of 72% of respondents indicated that they were highly satisfied with the...
According to IDG’s B2B Content Marketing Trends survey, infographics are the fastest growing content type on the web. Twenty-percent of B2B companies say they are using infographics as part of their content marketing efforts. This is up 150% over year over year. There...
