Better Marketing Choices = Less Worry and More Money In Your Pocket! Ever hear of John Wanamaker? He was an early marketing legend that started (among other things) a retail chain that eventually became part of Macy’s. He is credited with saying “Half the money I...
Lights, Camera…SALES Why is direct mail surging in popularity right now? Well, see if this sounds familiar. Your alarm goes off. After the mandatory 15-minute “snooze” you get up, get ready, and go to work. In your home office, that is, or whatever is serving as...
When You’re On Display, You’re On the Way (to Sales and The Attention Your Business Needs) The best way to get and keep customers is to keep them engaged. And today I’d like to introduce you to two excellent ways to do that. They are another unique component of our...
With Direct Mail Your Messages Hit Home Right now, with so many of us working from home, there has never been a better time for direct mail campaigns. Receiving a message in the mail is a breath of fresh air, which I think presents an incredible opportunity for direct...
It’s Simple, Obvious, and You’re Probably Not Doing It You already know where Superior stands on direct mail. We love it, and the reason is that customers love it. At Superior, we provide an incredible spectrum of print services so my enthusiasm doesn’t surprise...
Your Business Isn’t Back Till Customers Know It The COVID-19 situation isn’t over. So our efforts to help you and your business get through it successfully are continuing, as well. We will continue to help you acquire the PPE items you need to battle...
Essential Promotional Marketing Tools for Essential Businesses Social distancing and stay at home are important messages right now. But people still need to eat, take medicines, keep their cars functional, and do other critical things. And if you operate an “essential...
Time to Button Up Your Promotional Marketing Efforts with Custom Buttons Fun topic today to help give your business a bit of a boost. In short, it’s time to make your marketing fun. But it’s also about making your marketing effective. Today’s consumers (and not...
Help Consumers Bond with Your Brand In the last couple of posts, I offered my thoughts on why promotional marketing is such an excellent tool, whether your business is doing well or needs some help. Today, I’d like to talk about the reasons it is so good for your...
“Digital Natives” Are Devoted to Direct Mail In the last few posts, I have been talking about direct mail. A recent case study by the United States Post Office contained some helpful information about “advertising mail.” I passed along useful facts about...
The Hero of Direct Mail In the last few posts, we’ve been talking about direct mail. Research presented by the United States Post Office contained some surprising findings about “advertising mail.” I’ve used it so far to talk about what you might be doing wrong, and...
Smart Sending = Wise Spending On Tuesday, I wrote about the lack of results in direct mail marketing that some companies report from their efforts. When I hear that, I can be pretty sure of one thing. Chances are, the direct mail “didn’t work” because the company...
Without a Strategy, Direct Mail Goes Directly In The Trash You know by now that I’m a big fan of direct mail. But I’m the first to admit that it’s not an automatic “home run.” There are plenty of direct mail success stories. But there are perhaps even more cases in...
Customers Notice—and KEEP—Promotional Items Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers...
Print Can Make Your Brand More Alive Than Ever You’ve probably heard somebody describe a print ad that “jumped off the page.” Well, to quote an old cliché (bad grammar and all) – you ain’t seen nothin’ yet! There are some amazing things going on in the area of print...
Helpful Tip for Direct Mail: “Item-ize” It Recently, I came across an interesting blog post. It focused on how to make direct mail more effective. The author was knowledgeable, and she made some good suggestions. But she forgot the most proven “tactic” of...
The Direct Mail Marketing Secret That’s “Hiding” in Plain Sight You know I’m a big fan of direct mail marketing and printed sales enablement tools. Direct mail, when done properly, is one of the most effective, yet under-utilized, tools a marketer can use to...
Promotional Marketing Doesn’t Just Get Your Name OUT, It Brings Business IN! In my last post, I listed seven promotional marketing products that have proven valuable in building business for companies in the financial services industry. Those products are so...
Promotional Marketing Ideas Lead to Success for the Financial Services Industry! The term “financial services” covers a lot of ground. The financial services industry includes many companies and organizations involved in the management of money. Among them are...
Three of the Hottest Promotional Items That Will Make You Feel Like a Kid Again! I talk a lot about the value of using promotional items as a part of your marketing program. I usually focus on functional, business-oriented items. But promotional items can be a lot of...
