How Genius Marketers Use QR Codes for Virtual Events
For Online Event Success, You’ve Got to Know the (QR) Code You know, I laugh (at least to myself) when I hear people asking questions like “do people still use QR codes?” or “are QR codes dead?” That’s because I know the truth: the value of QR codes is actually...
6 Effective Ways to Use QR Codes to Increase Business Easily and Inexpensively
They’re More Effective Than Ever Is smart marketing dead? Is effective sales strategy dead? No, of course not. So I wish people would stop asking the question “Are QR codes dead?” because that question is just as silly. In fact, here’s a much better question:...
3 Winning Ways to Use QR Codes
Stop Wondering About QR Codes and Start Winning Chances are that lately, you’ve heard QR codes discussed more often at industry meetings and trade publications. A little odd, since some folks had pronounced QR codes “dead” years ago. But it’s also quite exciting....
Do People Use QR Codes? Are You Kidding?
Do People Use QR Codes? “Quick Response” is a Business Necessity Do people use QR codes? People ask me that question from time to time, and I understand why. It’s because certain “too cool for the room” techies pronounced QR codes dead years ago, and apparently...
Assessing the Marketing Enablement Benefits of SMS Text Marketing
Marketing Enablement Tools for Stronger Sales: Part 4 of 7 I’m back for the next post in our series on assessing the value of marketing enablement tools. Today, I’d like to focus on SMS text marketing. This one, I’m really excited about. Here’s why. No delivery...
How QR Codes Work as a Marketing Enablement Tool
Marketing Enablement Tools for Stronger Sales: Part 3 of 7 Today I’d like to continue our series in which we are assessing the value of marketing enablement tools. I’ll have fun doing this one since I get to dispel a notion that has been spread by trendy techies...
QR Codes? Here’s Why They Matter to Your Business
Mashable Says QR Codes are “Cool Again” A few years back, some “in the know” techies pronounced QR codes dead. But to paraphrase Mark Twain after he read his own obituary—reports of its demise have been greatly exaggerated. Plenty of recent evidence suggests that QR...
Are QR Codes Dead or Will They Work for Your Business?
QR Codes for Sales Enablement? Read (Don’t Scan) This Post. Last week, I published a post about QR codes, and how you can easily create a Google maps QR code for your business. It’s a simple way to help consumers locate your business or office with a simple...
How to Easily Create a Google Maps QR Code for Your Business
QR Codes Are a Great Sales Enablement Tool for Your Business How many times have you heard that old “location, location, location” mantra? Well, one of the reasons for that is easy: it’s true! For a business, your location is critical. Finding you is a pretty...How To Turn Your Leads Into Sales
Leads are important to your business, of course, but leads aren’t merely commodities to gather and store like a squirrel stashes acorns. Leads need to be carefully tended to, monitored and developed because only when they grow into conversions do they add any value to your bottom line.
SMS Text Mobile Marketing Made Easy
When Customers Get The Message, Will You Get the Sale? Texting is a hot topic these days. But maybe you haven’t heard much about one very interesting aspect, text marketing. SMS (Short Message Service) text mobile marketing is an important consideration for almost...How To Engage Your Customers and Create Brand Advocates with QR Codes
How to Easily Generate QR Codes for Marketing to Create Brand Advocates You’ve probably seen QR Codes in magazine ads or on pamphlets. Increasingly, they are showing up on business cards and marketing collateral. Even in email. When your customers scan these codes...How to Make Promotional Products Work for Your Brand, Part 2: QR Codes, Marketing Buzz and Top Of Mind Awareness
How to Create Marketing Buzz for Your Brand with Promotional Products Using carefully selected promotional products can be a big help when you are looking to create a marketing buzz about your brand. As discussed in my most recent post, How to Make Promotional...QR Codes Add Interactivity to Print
What if you could put interactivity into your printing at essentially no cost? Sound too good to be true? Then you haven’t heard about QR Codes. You may have seen them in magazine ads or on billboards. Increasingly, they are showing up on business cards and marketing...QR Codes Being Scanned at Home
Want to hear a surprising statistic? New research by Nielsen (“Mobile Shopping Report” 2013) shows that two-thirds of smartphone shoppers and four out of five shoppers on tablets do their shopping at home. That’s right — they are using their mobile devices to shop...SMS Marketing Campaigns: 3 Things to Consider
Marketers are recognizing this trend and turning frequently to text messaging as an efficient channel for communicating with customers and prospects. There are a number of things to consider when creating an SMS marketing campaign. Many businesses are hastily adding...Mobile Marketing – Tips to Make It Work.
SMS (Short Message Service) text mobile marketing strategies have been proven to increase customer loyalty and boost sales if done correctly. This channel of marketing is very sensitive because you are coming into a consumer’s private space. Cell phones are very...