We all make mistakes, no one is perfect. But there are a lot of mistakes that can be avoided with a little extra awareness and care. Making mistakes in sales can be very costly! Below are 4 of the most common mistakes that are made among sales people. This will be...
Selling print is not going to get easier. You can’t change this highly competitive market or the scourge of digital advertising that’s plaguing many printers. What you can control is how you approach your own sales and marketing strategy. If you feel like you are...
We know that managers can set pretty ambitious goals for their team which naturally forces them to find prospects that are quick to purchase. Just because lead qualifiers gravitate toward this behavior doesn’t mean it is the best strategy for your business in the long...
As we all know sales wants more qualified leads as soon as possible from marketing. Over the past 5 years sales cycles are becoming longer and longer which is making it harder for sales reps to reach their goals. We are going to cover 5 tactics for how marketing can...
A trend that I have been noticing with sales people are they are not sharing relevant, new information when talking to their prospects. They are relying heavily on the material provided by the company and not doing anything to set themselves a part from the rest. They...
There is nothing worse than training a group of sales people that look like they are just nodding their heads to everything you say or barley staying awake. You never know what tactics they end up taking with them and implementing. This is why it’s important to...
This is the time of year where everyone likes to talk about what they are going to change and how it’s all going to workout. And most of these goals never get met because people only get as far as talking about them. If you are serious about your business goals...
Once a sales person turns a prospect into a customer there are many directions the relationship can go. It’s important to teach the proper tactics so that each customer has a greater potential of becoming a long term customer. You have to handle each...
How does your customer view your company? Do you have a distant relationship or are you very close? This can vary depending on the client and the type of business you are dealing with. In economic times like these, it’s very important to make sure that each...
Many companies face the same issues of having the sales and marketing teams on two different pages. This creates a lot of holes in the sales cycle and equates to less sales. Having the sales and marketing team on the same page is not an option, it’s a must! When...
SMS (Short Message Service) text mobile marketing strategies have been proven to increase customer loyalty and boost sales if done correctly. This channel of marketing is very sensitive because you are coming into a consumer’s private space. Cell phones are very...
QR Codes are gaining a lot of press right now. They are all over the place, magazines, billboards, airports, direct mail pieces, etc. Even USPS is offering a 3% discount right now for any mailing using QR Codes. You can get the details on the USPS website. Have you...
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