How to Easily Generate QR Codes for Marketing to Create Brand Advocates You’ve probably seen QR Codes in magazine ads or on pamphlets. Increasingly, they are showing up on business cards and marketing collateral. Even in email. When your customers scan these codes...
How to Create Marketing Buzz for Your Brand with Promotional Products Using carefully selected promotional products can be a big help when you are looking to create a marketing buzz about your brand. As discussed in my most recent post, How to Make Promotional...
How to Select Promotional Products that Work for Your Brand Guest Post by Superior Business Solutions Marketing Specialist Have you ever been at the local coffee shop and noticed a person’s shirt because of the logo? Have you ever been in line at the grocery store...
Looking for a Way to Lower Employee Health Insurance Costs? These 5 Tips Will Help Health insurance premiums are soaring, and many small business owners are considering asking their employees to take on a greater financial burden or cutting benefits entirely. Do you...
We’re Spreading the Word About the Food Safety Label Contaminated produce is responsible for the greatest number of individual food borne illnesses as supported by the Center for Science in the Public Interest and other studies. Produce traceability makes it...
From colorful “playground” office spaces and gamification to austere cubicles, all companies are looking for ways to improve their employee’s productivity, and everyone seems to have a different idea about how that should be done. But outside of turning your company...
In the Distribution Industry? These Blogs Are a Must Read! The distribution industry is a part of the marketing machine that is not often noticed by consumers, but it’s no less important because of that. The ability of the distribution process to run smoothly and get...
Want to Increase Sales? It’s Time to Start Working Smarter, Not Harder. Here’s How As all of our lives are lived at super warp speed trying to balance our work duties, our family lives, and still trying to squeeze in some time for our social lives, I find...
It’s Been a Manufacturing Month… by Steve Bramble, Superior Business Solutions – Director of Business Development Superior Business Solutions’ month of manufacturing tips and tricks is coming to a close, and as I look back over May’s topics, I’m hit...
Want to Save Time In Your Workday? Guest Post by K. Deneen We all know with the onslaught of the 2008 Great Recession most large manufacturers saw their sales plummet rapidly. With that came the inevitable cutbacks and layoffs in production and administration. Most...
Technology in Manufacturing Grows But Human Element Remains Critical While technology has been and will continue to be a major area of growth in manufacturing, the human element of the industry is also evolving and remains critical. Economically, manufacturing has...
Increasing Sales Through Relational Marketing Strategies Marketing is about relationships between real people, and though this is stressed a lot, it is also continuously overlooked. We wouldn’t be saying this if we didn’t think it needed saying. You have...
Looking for Ways to Find Women and Minority Owned Business Partners? Here’s How to Get Started From the automotive to the construction industry and everything in between, there can be many benefits to working with minority and women owned businesses. For...
It’s About Time As February comes to a close and Superior Business Solutions rounds up Tim English’s time saving ideas to improve your workday, I want to leave the month with a quick review. Most of business is a race against the clock, but sometimes the...
Advocacy Can Lead to Loyalty The key word in this article’s title is quickly. Every company knows the importance of brand loyalty, and most of them are focused in various ways on honing strategies to form relationships with their customers. But giving back to your...
Looking for More Time in Your Workday? These 3 Tips Will Help In today’s busy business world with technology pushing us all to perform 24/7/365, it sometimes feels like there just isn’t enough time in the day to be as productive as we would like. Linkedin...
What if you could put interactivity into your printing at essentially no cost? Sound too good to be true? Then you haven’t heard about QR Codes. You may have seen them in magazine ads or on billboards. Increasingly, they are showing up on business cards and marketing...
Want to hear a surprising statistic? New research by Nielsen (“Mobile Shopping Report” 2013) shows that two-thirds of smartphone shoppers and four out of five shoppers on tablets do their shopping at home. That’s right — they are using their mobile devices to shop...
Quick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants spend millions in advertising to stay top of mind (TOMA). How about you? If someone asked your customers to name a company in your product category, would your company come to...
Marketers are recognizing this trend and turning frequently to text messaging as an efficient channel for communicating with customers and prospects. There are a number of things to consider when creating an SMS marketing campaign. Many businesses are hastily adding...
