The Best Way to Shape Up What You’re Shipping Out For those not yet familiar with the term “what is kitting and fulfillment” that we covered in a recent post. Let’s say you know very well what the term means, but perhaps you simply aren’t sure how kitting and...
What You Pick and How You Pack Both Matter You send things to customers. You probably also send things to prospects, hoping to turn them into customers. And as I’m sure you have discovered, you can blow through lots of employee time gathering up, packaging and...
Are Your Mailings Packed with Efficiency? Stop me if you’ve heard this one. “A brochure, a letter, a product sample and a premium item go into a box…” Okay, you caught me. That’s not really a joke. But it is a kit. A pretty typical one, actually. And it’s my way of...
Preventing Problems with Your Custom Labels Labels on consumer and business-to-business products carry your brand identity to market. What you put on the outside of that jar, can, box or bag matters. It is the only thing that differentiates you from your competition...
Print Sticks. Digital Doesn’t. Today, let’s wrap up our series on the Five Invaluable Features of Print Marketing. We’ve talked about how print marketing stands out and is more engaging. We’ve also discussed how it is popular with everyone including millennials...
