How to ACE Your Direct Mail Effort

How to ACE Your Direct Mail Effort

Sep 27, 2018

Smart Sending = Wise Spending On Tuesday, I wrote about the lack of results in direct mail marketing that some companies report from their efforts. When I hear that, I can be pretty sure of one thing. Chances are, the direct mail “didn’t work” because the company...
How to Waste Your Direct Mail Effort

How to Waste Your Direct Mail Effort

Sep 25, 2018

Without a Strategy, Direct Mail Goes Directly In The Trash You know by now that I’m a big fan of direct mail. But I’m the first to admit that it’s not an automatic “home run.”  There are plenty of direct mail success stories. But there are perhaps even more cases in...
Making Promotional Marketing Programs Work Better

Making Promotional Marketing Programs Work Better

Sep 20, 2018

A promotional product management plan with our custom online company store called Corporate Kiosk™, is an advanced e-procurement technology solution and fulfillment platform that allows you to make all critical decisions about promotional items in advance.

Think “Cash is King?” Not For Sales Incentives

Think “Cash is King?” Not For Sales Incentives

Sep 13, 2018

Promotional Products Can Be Better Motivators Let’s continue our series on promotional marketing programs that could provide big returns for your business. But today, I’m going to surprise you a little bit. And, just maybe, change your thinking. Successful salespeople...