Create Business Cards That Work to Avoid the Wastebasket Most business people have a love-hate relationship with business cards. It’s great when they lead to a profitable relationship. But they are more often a “necessary evil” and do little good. As it turns out,...
Don’t Write Off the Holidays When You Could Be Writing Up Sales Sure, there are people who complain that the holiday season has become “too commercial.” But for most of us, shopping, going to festively decorated malls and buying presents is a real part of...
Promotional Kitting Builds Connections…and Business This week I am focusing on promotional kitting. In Tuesday’s post, I explained why promotional kits and bundles are top of the list for memorable and effective corporate gifts. And I described a few of the very best...
Promotional Kitting Creates a Memorable Connection to Build Sales In a recent post, I talked about the value of promotional kitting. (Why give those important people one promotional gift when a thoughtfully designed kit or bundle can delight them with multiple items?)...
Remember That They’re People, Not Job Titles It’s a common question, especially during the holiday season. I’d like to give a gift to my clients and top prospects. Or I’d like to have a little something for my employees to thank them for a year of...
