New Year, New Appreciation for QR Codes Need some positive momentum to start 2021? Imagine a new year in which your business surges forward while your competitors tread water. You can help make that happen by taking advantage of the many ways to use QR codes. This...
For Online Event Success, You’ve Got to Know the (QR) Code You know, I laugh (at least to myself) when I hear people asking questions like “do people still use QR codes?” or “are QR codes dead?” That’s because I know the truth: the value of QR codes is actually...
They’re More Effective Than Ever Is smart marketing dead? Is effective sales strategy dead? No, of course not. So I wish people would stop asking the question “Are QR codes dead?” because that question is just as silly. In fact, here’s a much better question:...
Stop Wondering About QR Codes and Start Winning Chances are that lately, you’ve heard QR codes discussed more often at industry meetings and trade publications. A little odd, since some folks had pronounced QR codes “dead” years ago. But it’s also quite exciting....
Do People Use QR Codes? “Quick Response” is a Business Necessity Do people use QR codes? People ask me that question from time to time, and I understand why. It’s because certain “too cool for the room” techies pronounced QR codes dead years ago, and apparently...
Marketing Enablement Tools for Stronger Sales: Part 3 of 7 Today I’d like to continue our series in which we are assessing the value of marketing enablement tools. I’ll have fun doing this one since I get to dispel a notion that has been spread by trendy techies...
Mashable Says QR Codes are “Cool Again” A few years back, some “in the know” techies pronounced QR codes dead. But to paraphrase Mark Twain after he read his own obituary—reports of its demise have been greatly exaggerated. Plenty of recent evidence suggests that QR...
QR Codes for Sales Enablement? Read (Don’t Scan) This Post. Last week, I published a post about QR codes, and how you can easily create a Google maps QR code for your business. It’s a simple way to help consumers locate your business or office with a simple...
How to Easily Generate QR Codes for Marketing to Create Brand Advocates You’ve probably seen QR Codes in magazine ads or on pamphlets. Increasingly, they are showing up on business cards and marketing collateral. Even in email. When your customers scan these codes...
How to Create Marketing Buzz for Your Brand with Promotional Products Using carefully selected promotional products can be a big help when you are looking to create a marketing buzz about your brand. As discussed in my most recent post, How to Make Promotional...
What if you could put interactivity into your printing at essentially no cost? Sound too good to be true? Then you haven’t heard about QR Codes. You may have seen them in magazine ads or on billboards. Increasingly, they are showing up on business cards and marketing...
Want to hear a surprising statistic? New research by Nielsen (“Mobile Shopping Report” 2013) shows that two-thirds of smartphone shoppers and four out of five shoppers on tablets do their shopping at home. That’s right — they are using their mobile devices to shop...
QR Codes are gaining a lot of press right now. They are all over the place, magazines, billboards, airports, direct mail pieces, etc. Even USPS is offering a 3% discount right now for any mailing using QR Codes. You can get the details on the USPS website. Have you...
QR Codes Are a Great Sales Enablement Tool for Your Business How many times have you heard that old “location, location, location” mantra? Well, one of the reasons for that is easy: it’s true! For a business, your location is critical. Finding you is a pretty...
The New “Old School” Way to School Your Competition It wasn’t too long ago that I felt the need to post, more than once, that print marketing wasn’t “dead” as those with a digital bias were fond of claiming. Fortunately, those days are gone. Today, people are...
Eco-Friendly Print Ideas to Celebrate Earth Day Every Day! Happy Earth Day! And I say that proudly on behalf of Superior and the whole print-on-paper industry. If you read Thursday’s post, you know we have plenty to celebrate as one of the most recyclable products and...
Better Marketing Choices = Less Worry and More Money In Your Pocket! Ever hear of John Wanamaker? He was an early marketing legend that started (among other things) a retail chain that eventually became part of Macy’s. He is credited with saying “Half the money I...
Print That Saves Our Planet—What’s New That We Can Do? With COVID-19 dominating the news every hour, you might be wondering “what on earth can we talk about instead?” Well – how about…the earth? Did you remember or even know that Earth Day is April 22? I...
Here are Our Readers’ Top Picks for Print & Promo Content for 2019…What Did You Miss? It’s only natural that, at this time of year, we all take a look back at the year’s “best this”, or the year’s “top that”. We’re going to join...
Marketing Enablement Helps Prospects Become Customers In my last post, I began a short series on how sales and marketing enablement can help maximize the results of your sales efforts. It covered three sales enablement services that set the stage for a more focused...
How Many of Our “Other Services” Are You Missing? “Wow. I didn’t know you guys did that!” You’d be surprised how often we hear that. (I’m just quoting here, don’t blame me for the “guys” part.) But most people know Superior Business Solutions primarily for...
The Hero of Direct Mail In the last few posts, we’ve been talking about direct mail. Research presented by the United States Post Office contained some surprising findings about “advertising mail.” I’ve used it so far to talk about what you might be doing wrong, and...
