Helpful Tip for Direct Mail: “Item-ize” It Recently, I came across an interesting blog post. It focused on how to make direct mail more effective. The author was knowledgeable, and she made some good suggestions. But she forgot the most proven “tactic” of...
Direct Mail Is Still Relevant If you read my last post, you’ll know that direct mail is not dead or even dying. It might be easy to think that direct mail is out of date, but that rumor is more or less a product of the “paperless office” fad that’s already cooling....
Direct Mail in an E-Mail World With all the recent talk about a ‘paperless office,’ it’s easy to think that direct mail is out of date, archaic, a waste of time and resources. Direct mail lives in an e-mail world, so it can’t be as important. Think again. Direct mail...
With Direct Mail Your Messages Hit Home Right now, with so many of us working from home, there has never been a better time for direct mail campaigns. Receiving a message in the mail is a breath of fresh air, which I think presents an incredible opportunity for direct...
It’s Simple, Obvious, and You’re Probably Not Doing It You already know where Superior stands on direct mail. We love it, and the reason is that customers love it. At Superior, we provide an incredible spectrum of print services so my enthusiasm doesn’t surprise...
“Digital Natives” Are Devoted to Direct Mail In the last few posts, I have been talking about direct mail. A recent case study by the United States Post Office contained some helpful information about “advertising mail.” I passed along useful facts about...
The Hero of Direct Mail In the last few posts, we’ve been talking about direct mail. Research presented by the United States Post Office contained some surprising findings about “advertising mail.” I’ve used it so far to talk about what you might be doing wrong, and...
Without a Strategy, Direct Mail Goes Directly In The Trash You know by now that I’m a big fan of direct mail. But I’m the first to admit that it’s not an automatic “home run.” There are plenty of direct mail success stories. But there are perhaps even more cases in...
Customers Notice—and KEEP—Promotional Items Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers...
The Direct Mail Marketing Secret That’s “Hiding” in Plain Sight You know I’m a big fan of direct mail marketing and printed sales enablement tools. Direct mail, when done properly, is one of the most effective, yet under-utilized, tools a marketer can use to...
When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-wired generation) respond to direct...
Direct Mail with Video? Here’s A Marketing Idea That Really Needs Watching If you’re a regular reader, you know I like direct mail because current research shows that it’s a great way to separate yourself from competitors who think “all digital” is the only way to go...
A Working Guide to the Channel that WORKS I can remember a time when consumers were not particularly enchanted with direct mail. But amidst all the chaotic new developments on the marketing landscape in recent years, a strange and wonderful thing has...
Integrating Your Marketing Strategies Creatively The best marketing strategy is one that encompasses multiple strategies and zips them up into one package. Integrated marketing isn’t a new and revolutionary idea anymore, but that doesn’t make it easy to implement once...
Refining your messaging or branding or goals is probably one of the defining New Year’s resolutions for any business. You don’t need to change entirely; you just need to redirect your focus and fine-tune. Well, if you’ve gathered analytics from last year then you...
Many times companies run these amazing campaigns, but they don’t achieve the results they want or the results are way better than they anticipated. In both scenarios, there is obviously something that worked really well and something that didn’t and this...
Promotional Kitting Ideas That Work (From Home) I’ve always been a fan of promotional kitting. Why? Well, does a kid want one Christmas present or five? And what golf outing participant doesn’t love looking through the assortment of interesting things in the “swag”...
Thanks to Our Customers for the “High Five”! I’m excited. And grateful. And proud. For the fifth year in a row, Superior has been recognized as one of the very top companies in the print and digital industry. The independent survey research, conducted by Butler Street...
Meet Our Sales Team Our approach to print supply chain and promotional product management is consultative. We listen to your goals and needs, and we want you to know one of our main goals is to increase efficiencies in your workday, in order to save you time and...
Here’s the Hidden “Star” of Marketing Enablement That Works In Even The Toughest Business Climate For nearly 100 years, we have been helping companies generate sales more efficiently. One of the ways we help clients find success is through marketing enablement....
Precisely What You Need – Especially NOW I learn something every day from our award-winning sales consultants. And recently, I received an email from one of them that touched on a topic I felt I should pass along to you. It’s a small thing, literally. But it’s an...
When Rebuilding Your Business, Bring Along This Tool Kit No question – businesses are suffering during the COVID-19 outbreak. But we at Superior haven’t thrived for nearly 100 years by hiding from reality, but rather by helping business through it. We have fully...
