Lights, Camera…SALES Why is direct mail surging in popularity right now? Well, see if this sounds familiar. Your alarm goes off. After the mandatory 15-minute “snooze” you get up, get ready, and go to work. In your home office, that is, or whatever is serving as...
With Direct Mail Your Messages Hit Home Right now, with so many of us working from home, there has never been a better time for direct mail campaigns. Receiving a message in the mail is a breath of fresh air, which I think presents an incredible opportunity for direct...
It’s Simple, Obvious, and You’re Probably Not Doing It You already know where Superior stands on direct mail. We love it, and the reason is that customers love it. At Superior, we provide an incredible spectrum of print services so my enthusiasm doesn’t surprise...
“Digital Natives” Are Devoted to Direct Mail In the last few posts, I have been talking about direct mail. A recent case study by the United States Post Office contained some helpful information about “advertising mail.” I passed along useful facts about...
The Hero of Direct Mail In the last few posts, we’ve been talking about direct mail. Research presented by the United States Post Office contained some surprising findings about “advertising mail.” I’ve used it so far to talk about what you might be doing wrong, and...
Smart Sending = Wise Spending On Tuesday, I wrote about the lack of results in direct mail marketing that some companies report from their efforts. When I hear that, I can be pretty sure of one thing. Chances are, the direct mail “didn’t work” because the company...
Without a Strategy, Direct Mail Goes Directly In The Trash You know by now that I’m a big fan of direct mail. But I’m the first to admit that it’s not an automatic “home run.” There are plenty of direct mail success stories. But there are perhaps even more cases in...
Customers Notice—and KEEP—Promotional Items Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers...
Helpful Tip for Direct Mail: “Item-ize” It Recently, I came across an interesting blog post. It focused on how to make direct mail more effective. The author was knowledgeable, and she made some good suggestions. But she forgot the most proven “tactic” of...
The Direct Mail Marketing Secret That’s “Hiding” in Plain Sight You know I’m a big fan of direct mail marketing and printed sales enablement tools. Direct mail, when done properly, is one of the most effective, yet under-utilized, tools a marketer can use to...
When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-wired generation) respond to direct...
Direct Mail with Video? Here’s A Marketing Idea That Really Needs Watching If you’re a regular reader, you know I like direct mail because current research shows that it’s a great way to separate yourself from competitors who think “all digital” is the only way to go...
A Working Guide to the Channel that WORKS I can remember a time when consumers were not particularly enchanted with direct mail. But amidst all the chaotic new developments on the marketing landscape in recent years, a strange and wonderful thing has...
Printed Marketing Stands Out Celebrate a birthday lately? If so, you probably got a number of emails and Facebook messages, most of which contained the “default” applicable words “Happy Birthday.” It’s nice that people expressed their good wishes, certainly, and you...
Direct Mail Is Still Relevant If you read my last post, you’ll know that direct mail is not dead or even dying. It might be easy to think that direct mail is out of date, but that rumor is more or less a product of the “paperless office” fad that’s already cooling....
Direct Mail in an E-Mail World With all the recent talk about a ‘paperless office,’ it’s easy to think that direct mail is out of date, archaic, a waste of time and resources. Direct mail lives in an e-mail world, so it can’t be as important. Think again. Direct mail...
We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a new study from the Pew Research Center (“Internet and American Life Project,” April 2013), this view needs to change. According to the project, the average...
Facebook and Twitter are great channels that companies can use to reach new audiences and participate in two-way interactions with consumers. The people who are conversing with you on these platforms are obviously showing they are interested in your products and...
Social media is continually growing and it’s very important that you add it into your marketing mix. It’s a great way for people to connect with you through whatever platform they use the most and it helps build relationships. Other benefits of going...
The Most Profitable “Utility Vehicle” Your Dealership Will Ever Have It’s not a car, truck, or SUV. This “vehicle” is a print management partnership that will help you save resources, time, and money by coordinating the procurement of everything in your...
The New “Old School” Way to School Your Competition It wasn’t too long ago that I felt the need to post, more than once, that print marketing wasn’t “dead” as those with a digital bias were fond of claiming. Fortunately, those days are gone. Today, people are...
Better Marketing Choices = Less Worry and More Money In Your Pocket! Ever hear of John Wanamaker? He was an early marketing legend that started (among other things) a retail chain that eventually became part of Macy’s. He is credited with saying “Half the money I...
