Here’s How To Make Your Rackcards Stand Out From The Rest
Rackcards are very affordable and an effective form of marketing. Rackcards work very well for travel, restaurant and hospitality businesses. Many times, a company’s rackcard is placed next to a group of rackcards so you need to make sure that it stands out from the rest. You need to create a strategy and think ahead. Look at what your competitors cards look like and see where you can set yourself apart. Below are 3 tips on how you can enhance your rackcard to make a bigger impact.
An excellent way to add value to rack cards is to put a coupon or QR code on the bottom on the cards. The best way to do this for coupons is to add perforation on the bottom of the card. People can then just tear off the bottom and bring the coupon in. You can easily add a QR code anywhere on your rackcard but making it visible when people are scanning the cards, is a great way to differentiate your card from the rest with a personalized, interactive and easy to implement tool. Any time that you add this type of value you are giving people an added incentive to do business with you. And if your team can knock them off their feet when they contact you, you can have a long term customer. Read more on how QR codes add interactivity to your print.- The layout is one of the most important aspects. The headline should always be bolded and noticeable . Leave plenty of white space and stay clear of cluttering the card, so the message does not get missed. Make important points and follow them up with bullet points. This is a way to get the info out succinctly and make them easy to read. Use the back of the card to put your company’s contact information and location.
- Use high quality photos to make your rackcard stand out. Using a glossy finish is what will help enhance those photographs. The quality of the photographs and quality of the printing company will be very important. Make sure to use photos that are vibrant, unique and high res.
These are only three tips so I would be interested to know what other tips you would add to my post on creating outstanding rackcards? Get in touch or leave a comment below.
