Marketing Enablement Tools for Stronger Sales: Part 4 of 7 I’m back for the next post in our series on assessing the value of marketing enablement tools. Today, I’d like to focus on SMS text marketing. This one, I’m really excited about. Here’s why. No delivery...
Marketing Enablement Tools for Stronger Sales: Part 2 of 7 Today, as promised, I’d like to continue our series on marketing enablement services by looking at a hard-working tool: proLEAD Lead Generation. To understand why it’s so valuable, you need only look at the...
Stronger Sales Through Marketing Enablement: Part 1 of 7 Many companies think of marketing as a rather one-dimensional process, shouting good things about their products or services from the proverbial mountaintop. But to translate into increased sales, it needs to...
Proud to Join the MiPPA Board! If you’re a regular reader, you know this space is rarely about me. It isn’t today, either, really; it’s about the power of promotional items. But I want to share the news that I’ve joined the Board of Directors of the Michigan...
Sales Enablement Tools Empower Your Sales Force to Succeed Some people believe that sales result from “being in the right place at the right time.” I know that it’s not just luck, or staying the course to build a relationship. Successful selling is also about...
When Invoice Processing Goes Wrong, The Cost to Your Business is High Whether the invoice processing is completed internally or externally, you expect every invoice to be prepared, and delivered via USPS, fax or email with trackable results. If a customer calls and...
When Was The Last Time YOU Unplugged? In a recent post, I talked about why it is so important to “unplug” from work; to not be available at all hours of the day and night. Evidence shows that it is necessary to cut those ties to the office, at least for a while, in...
Technology at Work In our #MindfulTech series, I’ve talked quite a bit about how technology can impact the work-life balance of your employees. A recent post, for example, discussed how smartphones have basically extended the work day by making employees feel bound to...
When Customers Get The Message, Will You Get the Sale? Texting is a hot topic these days. But maybe you haven’t heard much about one very interesting aspect, text marketing. SMS (Short Message Service) text mobile marketing is an important consideration for almost...
How can your credit union benefit from print? We specialize in the print and electronic processing of statements and notifications, and electronic archive for credit unions. We partner with Digital Data Centers to work with the finance departments within credit unions...
Refining your messaging or branding or goals is probably one of the defining New Year’s resolutions for any business. You don’t need to change entirely; you just need to redirect your focus and fine-tune. Well, if you’ve gathered analytics from last year then you...
“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” The above quote from Ray Kroc illustrates this part of THRIVE nicely. This one’s focused more indirectly on...
And finally, our number 1 winner for our most popular blog posts on the Superior Business Solutions Business Blog from 2014, is How to Address the Seven Wastes Identified in LEAN Manufacturing with Corporate Kiosk. We hope you enjoy the recap and check out the rest of...
How Corporate Kiosk Addresses the Seven Wastes Identified in LEAN and Helps You Beat Your Competition All companies search out ways to improve their business, and one of the most common goals of beating the competition is cutting expenses through waste reduction. This...
Corporate Kiosk Is the Key The financial industry has undergone a lot of change and difficulties in recent years, and it is more important than ever to be as efficient as possible by finding ways to save time and money. That’s why we recommend our Corporate Kiosk...
Looking for Commodity Management Solutions to Reduce Costs and Increase Efficiencies? Guest Post by Jon Cummings, Superior Business Solutions Commodity Management Specialist The Problem: Upon visiting many Tier One automotive suppliers with multiple plant locations...
If your business is trying to reach a large target audience, then it’s about time you start shifting your efforts online. Your business goals don’t have to change, but the way you approach those goals needs to conform to the way people receive information. Once...
One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have the data to drive it. This might be true in some cases, but it also can be more perception than reality. Often, marketers have more data than they realize. Maybe their...
Critics say corporate brochures are glossy, brag-and-boast budget suckers that virtually no one reads. How can evolve your corporate brochure beyond the traditional? Turn it into a conversation starter that people want to read? 1. Start with a strategy. Every brochure...
It used to be that, in order to create powerful 1:1 print campaigns, you had to be a combination marketing wiz and database master. But as these applications have developed, software is making this technology accessible to everyone, whether the pieces are created...
Once a sales person turns a prospect into a customer there are many directions the relationship can go. It’s important to teach the proper tactics so that each customer has a greater potential of becoming a long term customer. You have to handle each...
