Custom Labels Cut Costs and Grow Sales in Agriculture and Food Industry
Custom Labels Loom Large When Cutting Costs in Agriculture and Food Industry – Part 1 of 2 Are you an agriculture or food industry executive? Here’s how to cut costs and grow sales with custom labels. If you do business in agriculture or the food industry,...
Can You Guess Which Brands Are Most Trusted by Consumers?
New Reader’s Digest Survey Shows Which Brands Consumers Trust The Most Walk down your average supermarket aisle, and you’ll see hundreds, even thousands of brands. Often, you’ll see plenty of familiar names in the same category, and you might think most...
Stop Wasting Money and Time on One-Off Printing
Is One-Off Printing Costing Your Business? It’s bad enough that one-off printing projects call to mind that “reinventing the wheel” cliche, but it’s worse when you consider who has to do it. A stand-alone project usually means that someone who...
Operating Multiple Locations? An Online Company Store Benefits Your Bottom Line
Corporate Kiosk…Let Me Count the Ways Money I’ve noticed that lately I’ve been mentioning Corporate Kiosk™ frequently. That’s because to me, it’s such an obvious advantage in so many situations. But I know people throw those generic claims like “efficiency” and...3 Ideas To Be More Productive at Work
Looking for Ways to Be More Productive at Work? The annual “Lions’ Lament” is starting around these parts, so that means football season (and fall) is dead ahead. If your office enjoys a bit of a relaxed attitude during the summer months, it’s time to get back to an...How To Reduce Print Supply Chain Costs With Print Management
Print Management Saves You Money And More In Your Print Supply Chain Last week, I talked about the ways that having a print supply chain management system in place can help you streamline your marketing efforts and make the entire process more efficient and more...Smarter Marketing Through Print Management
Smarter Marketing Through Print Management Means a Better Bottom Line For many people, the “magic” of digital communications is starting to fade. They see that when an entire communications program is entrusted to web, email and social media efforts, there is a great...What Role Do Labels Play In Your Organization?
In Business Today, Labels Are More Than Logos Ask the average consumer walking through a mall or grocery store what a “label” is, and they’ll probably describe the kind you find on a jar of peanut butter or pair of jeans. That’s only logical as it would be almost...When Working From Home Isn’t Working
An Old Phrase Takes On A New Meaning “Working from home” used to have a very positive image. Often, it referred to a job that didn’t require the employee to come to the office each day. Sales representatives, electronic technology experts and even some executives were...How to Overcome Separation (From Work) Anxiety and Unplug!
When Was The Last Time YOU Unplugged? In a recent post, I talked about why it is so important to “unplug” from work; to not be available at all hours of the day and night. Evidence shows that it is necessary to cut those ties to the office, at least for a while, in...Offices All Over the Place? Your Print Materials Don’t Have To Be
Many Locations? You Need One Quality Standard for Print Chances are good that your enterprise operates in more than one location. If you are in manufacturing, you may have several production facilities, warehousing and administrative offices. Perhaps you are a retail...Transactional Vs. Consultative Approach to Print Supply Chain and Promotional Product Management
Is a Transactional Approach to Your Print Supply Chain and Promotional Product Management Costing You and Your Company Time and Money? Thinking they will save money, there are still plenty of companies out there, both big and small, who take a “transactional”...Does Where You Live Affect Your Work-Life Balance? #MindfulTech
Some Cities Make Balancing Work and Personal Life More Difficult Than Others I’ve discussed work-life balance fairly often here, and how a thoughtful approach to using new technology can help achieve that balance. We’ve observed that, on the one hand, technology has...ISO Agrees: You Can’t Beat the System
Part #8 and the Final Post in a Series: What Our ISO Certification Means to You Today, I’d like to wrap up our series on the many ways our ISO certification helps our Superior Business Solutions’ customers. It’s very fitting that the particular standard I’d like to...Does Technology Boost or Block Employee Productivity? #MindfulTech
Technology at Work In our #MindfulTech series, I’ve talked quite a bit about how technology can impact the work-life balance of your employees. A recent post, for example, discussed how smartphones have basically extended the work day by making employees feel bound to...5 Ways Technology Can Help Employee Work-Life Balance. #MindfulTech
In last Thursday’s post, I discussed the problems that can come with the new “always-connected-to-the-office” culture. As this Wall Street Journal article points out, the work day never really ends, as communication with bosses and colleagues continues into the evening and beyond via the ever-present, ever-available smartphone.
3 Steps to a Simplified Print and Promotional Product Supply Chain
Chances are you’re familiar with what a reliable supply chain means to a manufacturing company. It is a dependable mechanism that ensures the timely appearance of raw materials, component parts, sub-assemblies or process supplies necessary to maximize productivity. Those materials are specified, sourced, ordered and delivered seamlessly. It makes obvious sense.
What Are the Most Influential Promotional Products?
In a post earlier this week I wrote about the rather amazing effectiveness of promotional products. The information, from a survey conducted by the Advertising Specialty Institute (ASI), showed that promotional products are the most highly regarded form of advertising, with every adult age group under age 55 saying that they “liked it best” when compared to newspapers, radio, television, Internet and mobile advertising.
Do Promotional Products Work?
Chances are, you won’t have to look very hard at work or at home to find promotional products that various businesses have given you. At work, maybe it’s a pen, or a USB drive, or a portable power unit for your phone or other electronic gear that you use frequently. If you’re reading this at home in the evening or on the weekend, there’s also a pretty good chance you’re wearing a promotional item like a T-shirt from an event or promotion, or a hat you received from some product or store happy to have your business.
Okay, now try to remember an ad or television commercial, billboard or ad on a website you noticed back on the same day you received that promotional item? Good luck with that one.