Think Millennials Don’t Like Print? Think Again
Print Does Wonders For Millennials If you think of millennials as “kids with their faces buried in smartphones all day” you’re missing the point. And you’re likely missing them. Millennials are the people assuming positions of leadership in business today. And...
2 Online Printing Services You Can’t Live Without
2 Hassle-Free Online Printing Services to Make You and Your Business Look Good As I mentioned last week, printed materials aren’t going anywhere. You use them in a hundred ways in the course of doing business. But if you are still getting them in the traditional ways,...
Commercial Printing for Multiple Locations Doesn’t Have Be Difficult
Saving Time and Money is Central to Commercial Printing Success Is commercial printing important to your business? How many printed materials does your company use? Don’t forget all the documents, labels, tags, envelopes, routing slips, time sheets, W-2’s and a...
2 Printing Services That Save You Time and Money
Save Time and Money with These 2 Printing Services Many high-profile changes in today’s business operations have come as a result of the internet, including the Internet of Things (IoT) and other advances that have improved supply change management. Much of the...Printing Services for the Financial Industry That Save Time and Money
Printing Services That Help Protect Your Financial Image The financial industry relies heavily on the accurate handling and processing of documents. Every transaction is recorded and verified through an endless stream of documents that must be printed, distributed,...
Print Management Solutions for Growing Companies
To Keep Your Business Growing, Keep It Simple with Print Management Solutions Small businesses and “startups” dominate the news today. That’s a good thing. It’s exciting to see so many fresh ideas emerging and future hopes taking shape. Funny thing happens in many of...How To Reduce Print Supply Chain Costs With Print Management
Print Management Saves You Money And More In Your Print Supply Chain Last week, I talked about the ways that having a print supply chain management system in place can help you streamline your marketing efforts and make the entire process more efficient and more...Post-it® Notes Proves the Power of Print and Paper
More Evidence Digital Alone Doesn’t Get It Done. Today More Than Ever, We All Need The Power of Print and Paper We often share information here about the power of print and paper. The tangible benefits of printed pieces are significant, and apply to everyone. I...Drop Print for Digital Communications? Consumers Say “No Thanks!”
79% of Consumers Prefer Print You’ve probably experienced it yourself. You receive an invoice from a vendor encouraging you to drop print, “Go Paperless” and consent to receiving all further communication digitally. Many businesses imply an environmental benefit to...3 Business Takeaways From New Print On Demand Paris Bookstore
Efficiency Gives Customers the Print-On-Demand Experience They Want Wait, what’s this? A new bookstore opening? You’ve all heard the pronouncements that print is dead in one way or another. Well, the opening – or re-opening – of this print-on-demand...Direct Mail With Video? Here’s a Marketing Approach You Have to Watch
Direct Mail with Video? Here’s A Marketing Idea That Really Needs Watching If you’re a regular reader, you know I like direct mail because current research shows that it’s a great way to separate yourself from competitors who think “all digital” is the only way to go...Marketing With Feeling and The Importance of Storytelling
It’s Time To Get Emotional with Your Marketing In this blog, I talk a lot about things – how to get them and provide them faster, more reliably, or with better quality. That’s a worthy goal, because you, your business and your customers benefit when that...Boost Your Marketing Creativity with Supply Chain Management
Efficiency Isn’t the Only Benefit to Supply Chain Management There’s no questioning the incredible efficiency that supply chain management adds to your organization. If you’re a regular reader, you know I regularly point out the benefits of a one-source approach...How to Reduce Costs and Chaos in Your Print Supply Chain
The Answer, Much to the Experts’ Surprise, Is….Technology! It’s actually rather ironic. As I’ve mentioned here before, many self-appointed experts claim that print is diminishing in importance, and that we are headed toward a paperless society. And the reason most...Want to Increase Marketing Response Rates by 30% or More?
Use Data to Open Doors With Personalized URLs We hear plenty these days about the value of “relationships” with our customers. And that certainly makes sense to me. We try to make every marketing effort unique for our customers, but it’s difficult to make any...Paper Wins This “Screen Test”…What This Means For Marketing
More than likely, you’re reading this on a screen. But according to a recent study conducted by an international research company, chances are you’d rather be reading it on paper and this information has implications for marketing departments.
Make GoToPrint Your Overnight “Go-To” Printer…It Could Save a Sale
I’m willing to bet that every person reading this post has had an experience something like this. You worked for a week preparing an important presentation to win a new piece of business. You did your homework, you put in the hours, and you had things ready in plenty of time.
Study Shows Direct Mail Marketing Can Grab and Hold Attention
Printed Marketing Stands Out Celebrate a birthday lately? If so, you probably got a number of emails and Facebook messages, most of which contained the “default” applicable words “Happy Birthday.” It’s nice that people expressed their good wishes, certainly, and you...Look Alive! Print Sure Does
Unique Benefits, Creative Uses Mean New Life for Print! If you read all the “print is dead” doom and gloom, you might think it’s a bad time to be in the printing business. Truth is, the self-proclaimed experts who constantly trumpet that fact have a vested interest in promoting that point of view. What they don’t have is all the facts.