For Quality, These Two Golf Umbrellas Have Your Promotional Marketing Covered! We’re in the heart of golf season, and we’re also in the middle of our series on promotional umbrellas. How can I resist taking advantage of that coincidence, especially when the subject is...
Choose Promotional Items That Make YOUR Brand Stand Out AND Build Your Business In Tuesday’s post, I gave you a few ideas for your promotional marketing program. I listed some great motivators that take you far beyond the “cheap handouts with your logo on them”...
For Promotional Items, Quality Brands Count If you have an old-school impression of promotional items as cheap giveaways, it may rob your company of the many benefits a solid promotional marketing program involving top brands can bring. The right item can grab the...
Our Customers Have Spoken UPDATE: Superior Business Solutions has earned a three-peat with another Best of Print & Digital win for 2019! Sometimes history repeating itself can be a very good thing. I am proud and humbled to announce that Superior Business...
Print Is Not Only Stirring But Stirring Up Sales I almost have to laugh whenever this comes up…but it still comes up! Critics, most working far outside their area of expertise, see all the hype about digital this and digital that. They read another article about...
Revolutionary Thought: Treat Your Customers Like People Early in each new year, bloggers and influencers attempted to identify trends that are going to be big as the year unfolds. This year, I did a little digging to see what trends people were talking about in the...
Marketing Enablement Tools for Stronger Sales: Part 6 of 7 Let’s get this new year rolling by returning to our series assessing the value of different marketing enablement services. Today’s post focuses on a tool that certainly isn’t new. But it’s one that can...
Marketing Enablement Tools for Stronger Sales: Part 5 of 7 “Check out our website.” Many a sales call includes (and often ends with) this seemingly helpful advice. But how helpful is sending someone to your website? After all, we’ve all explored thousands of websites....
Marketing Enablement Tools for Stronger Sales: Part 4 of 7 I’m back for the next post in our series on assessing the value of marketing enablement tools. Today, I’d like to focus on SMS text marketing. This one, I’m really excited about. Here’s why. No delivery...
Marketing Enablement Tools for Stronger Sales: Part 3 of 7 Today I’d like to continue our series in which we are assessing the value of marketing enablement tools. I’ll have fun doing this one since I get to dispel a notion that has been spread by trendy techies...
Marketing Enablement Tools for Stronger Sales: Part 2 of 7 Today, as promised, I’d like to continue our series on marketing enablement services by looking at a hard-working tool: proLEAD Lead Generation. To understand why it’s so valuable, you need only look at the...
Stronger Sales Through Marketing Enablement: Part 1 of 7 Many companies think of marketing as a rather one-dimensional process, shouting good things about their products or services from the proverbial mountaintop. But to translate into increased sales, it needs to...
Is Vistaprint or Walmart Right for YOUR Promotional Product Needs? Promotional products are excellent marketing tools that offer great ROI and work to build your business. You’ve read my posts singing their praises. After all, they are the most effective forms of...
The Direct Mail Marketing Secret That’s “Hiding” in Plain Sight You know I’m a big fan of direct mail marketing and printed sales enablement tools. Direct mail, when done properly, is one of the most effective, yet under-utilized, tools a marketer can use to...
Print Supply Chain Management: An Opportunity for Profit I’ve given this post a pretty basic headline. And I’ll answer the question it asks in a moment. But first, let’s look at why people are losing money in business by failing to understand what print supply chain...
Print-on-Demand Turns Creativity into Productivity If you are a regular reader, you know I am a big believer in the efficiency of our variable print-on-demand technologies. The benefits are just so obvious. First, it gives you the ability to update and/or customize...
Promotional Marketing Ideas Lead to Success for the Financial Services Industry! The term “financial services” covers a lot of ground. The financial services industry includes many companies and organizations involved in the management of money. Among them are...
See How Printing Is Handled at Today’s Successful Companies with Managed Print Services You can find many definitions online for managed print services. Some of them come from a very limited perspective, as if maintaining a few printers and copy machines were all you...
Custom Pens and 12 Proven Promotional Marketing Wins; Part 2 of 2 In Tuesday’s post, I shared the first six of 12 great promotional marketing ideas for custom pens. I also introduced you to Hub Pen, one of our top outstanding custom pen suppliers. You’ll...
Is Your Business Using Today’s Technology To Meet Your Printing Needs? Most of us probably think of Uber as a forward-thinking company. It not only pioneered a popular ride-sharing service, but has invested heavily into self-driving cars. But Uber is apparently...
You Won’t Get Their Business If You Don’t Get Their Attention with Promotional Marketing Items! Running an auto dealership is no small undertaking. It requires complex planning and financial acumen, as well as a great understanding of what customers are seeking. But...
Commercial Printing Is More Important (and Easier) Than Ever All things digital remain the trendy topic today, but commercial printing is a more central part of business than it has ever been. That’s because most businesses run day-to-day operations on printed forms....
