Paper Wins This “Screen Test”…What This Means For Marketing

Sep 8, 2015

More than likely, you’re reading this on a screen. But according to a recent study conducted by an international research company, chances are you’d rather be reading it on paper and this information has implications for marketing departments.

Look Alive! Print Sure Does

Aug 20, 2015

Unique Benefits, Creative Uses Mean New Life for Print! If you read all the “print is dead” doom and gloom, you might think it’s a bad time to be in the printing business. Truth is, the self-proclaimed experts who constantly trumpet that fact have a vested interest in promoting that point of view. What they don’t have is all the facts.

5 Ways To Get Your Business Noticed

Jul 21, 2015

Being Good Is Important…But So Is Being Seen There’s certainly no substitute for offering your customers a quality product or service when you run a business. Long-term success depends on it. Here at Superior Business Solutions, we pay plenty of attention to...

Want Great Marketing ROI? Just Try a Letter!

Jun 24, 2015

Why Not Just Try a Letter? When you are looking to get a great response to a print marketing campaign, have you ever considered just sending a direct mail letter? The results are in and as I recently told you, Direct Mail works, but why not just try a letter? Letters...

What Is Marketing Enablement?

May 5, 2015

Need a Boost for your Marketing? Imagine. Marketing enablement solutions generating double-digit response rates and conversions from direct sales and marketing initiatives. It’s not only possible; we’ve done it. And we’ve repeated these kinds of results for clients in...

4 Ways to Integrate Print and Social Media for Marketing Success

Apr 7, 2015

Integrating Your Marketing Strategies Creatively The best marketing strategy is one that encompasses multiple strategies and zips them up into one package. Integrated marketing isn’t a new and revolutionary idea anymore, but that doesn’t make it easy to implement once...

Why You Should Stop Buying Print On Price

Mar 26, 2015

It’s About the Process, Not the Price “It’s about the process,” is a phrase I hear a lot around here, but what exactly does it mean other than a catchall for the way things are done? Well, actually, at Superior Business Solutions a lot of thought goes into the...

Promotional Products…It’s All About Great Ideas

Mar 3, 2015

If you’re looking for great ideas, you’ve come to the right place…because we have lots of them. With access to over 750,000 promotional products, there’s no doubt we can help you find unique ad specialties, promotional items, giveaways, corporate gifts, apparel...

Isn’t Money Supposed to be Flying In? – THRIVE15

Feb 5, 2015

Well…isn’t it? Now, more than ever, you need your money to go further while making more to keep up with the competition and thrive this year, and one way you can do that is by taking advantage of opportunities in mail and electronic document delivery. Superior...

How Your Franchise or Service Industry Can Profit from Print

Nov 6, 2014

Print is essential to running a franchise or service industry. It’s essential to running any enterprise. Documents, business cards, whitepapers, you name it – not everything is digital, and it never will be. If you are running a business, print management will remain...

How To Engage Your Customers and Create Brand Advocates with QR Codes

Nov 4, 2014

How to Easily Generate QR Codes for Marketing to Create Brand Advocates You’ve probably seen QR Codes in magazine ads or on pamphlets. Increasingly, they are showing up on business cards and marketing collateral. Even in email. When your customers scan these codes...

How To Increase Sales and Convert Prospects with Print Management

Jun 26, 2014

by Steve Bramble, Superior Business Solutions – Director of Business Development Innovation leads to technologies that can save your business time and money. As all our lives increase in speed while we try to balance work, family, and any hobbies we might have, it...

How To Increase Sales at An Auto Dealership in 3 Steps

Mar 20, 2014

Here Are 3 Effective Ways to Increase Sales at Your Auto Dealership Guest Post by Marshall Englebrook We asked one of our sales specialists here at Superior Business Solutions, Marshall Englebrrok, how he helps his auto dealership clients increase their sales in a...

QR Codes Add Interactivity to Print

Jan 29, 2014

What if you could put interactivity into your printing at essentially no cost? Sound too good to be true? Then you haven’t heard about QR Codes. You may have seen them in magazine ads or on billboards. Increasingly, they are showing up on business cards and marketing...

How Effective Communication Breeds Customer Loyalty

Jan 15, 2014

If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Not necessarily. In a recent customer satisfaction study of 10 major industries, an average of 72% of respondents indicated that they were highly satisfied with the...

5 Reasons to Care about Infographics

Aug 27, 2013

According to IDG’s B2B Content Marketing Trends survey, infographics are the fastest growing content type on the web. Twenty-percent of B2B companies say they are using infographics as part of their content marketing efforts. This is up 150% over year over year. There...

Survey: Traditional Media Still Strong

Aug 22, 2013

In a survey conducted by MediaPost for “Engage: Affluent,” traditional media came out on top when it came to marketing luxury goods. The survey asked consumers and specifically a subset of those defined as “affluents” (those with incomes of $75,000+) about the...

Want More Loyalty? Reward Your Customers!

Jul 19, 2013

Want more customer loyalty? Considering developing a loyalty program if you don’t already have one. Not only do loyalty programs help you hang onto those customers you’ve worked so hard to get, but active participants spend more money with the companies whose loyalty...

Personalization Creates 30% Lift

May 10, 2013

Looking for proof that personalization works? Consider the case of one historical museum that used personalization to create a lift in donations of 30%. For the past decade, the museum had been using direct mail as its primary way to solicit donations. After years of...