How to ACE Your Direct Mail Effort
Smart Sending = Wise Spending On Tuesday, I wrote about the lack of results in direct mail marketing that some companies report from their efforts. When I hear that, I can be pretty sure of one thing. Chances are, the direct mail “didn’t work” because the company...Think “Cash is King?” Not For Sales Incentives
Promotional Products Can Be Better Motivators Let’s continue our series on promotional marketing programs that could provide big returns for your business. But today, I’m going to surprise you a little bit. And, just maybe, change your thinking. Successful salespeople...Sourcing Large Quantity Promotional Pens and Custom Imports Efficiently
Pens may be small items, but as with anything you buy in large quantities, experience matters from selecting and sourcing to distribution and stocking in your custom online company store. Find out what you need to know here.
Is Your Business Benefitting from Kitting and Fulfillment?
The Best Way to Shape Up What You’re Shipping Out For those not yet familiar with the term “what is kitting and fulfillment” that we covered in a recent post. Let’s say you know very well what the term means, but perhaps you simply aren’t sure how kitting and...What is Kitting and Fulfillment?
Are Your Mailings Packed with Efficiency? Stop me if you’ve heard this one. “A brochure, a letter, a product sample and a premium item go into a box…” Okay, you caught me. That’s not really a joke. But it is a kit. A pretty typical one, actually. And it’s my way of...How to Create an Online Company Store for Promotional Items
Imagine having a carefully selected group of promotional items ready for simple ordering and reliable fulfillment. That’s what an online company store can do. And big benefits such as quality and consistency, the removal of stress and wasted time while maximizing the benefits of custom company promotional items.