Green Your Print Supply Chain with These 20 Eco-Friendly Print, Packaging & Label Solutions
Print That Saves Our Planet—What’s New That We Can Do? With COVID-19 dominating the news every hour, you might be wondering “what on earth can we talk about instead?” Well – how about…the earth? Did you remember or even know that Earth Day is April 22? I...
9 Sales & Marketing Enablement Services That Build Business: Part 2
Marketing Enablement Helps Prospects Become Customers In my last post, I began a short series on how sales and marketing enablement can help maximize the results of your sales efforts. It covered three sales enablement services that set the stage for a more focused...
Six Ways “Sensory” Print Makes Sense for Your Business
Print Connects; Digital Disappears On Thursday I discussed the sensory benefits of print and I shared an article by Martin Lindstrom that provided strong support. It’s the difference between something that engages multiple senses, something you can hold in your hand,...
Is Your Brand Missing Out on The Sensory Benefits of Print?
Print Is the Only Sense-able Form of Marketing Today I’d like to share still more evidence of something I’ve long believed. Far from being “dead”, print is more important and more effective than ever. People love talking about all things digital. But those fleeting...
Why GoToPrint Should Be Part of Your MARKETING Plan
GoToPrint Makes Your Promotion More Personal … and Effective In Tuesday’s post, I quickly explained “GoToPrint” and how it improves your important business documents like proposals, reports, manuals, catalogs and more. With this advanced print management technology,...
Do People Use QR Codes? Are You Kidding?
Do People Use QR Codes? “Quick Response” is a Business Necessity Do people use QR codes? People ask me that question from time to time, and I understand why. It’s because certain “too cool for the room” techies pronounced QR codes dead years ago, and apparently...
How to Make Money Instead of Mistakes with Promotional Items
Failure to have an effective marketing plan can cost you money and end with missed opportunities. With an effective marketing plan in place for you next event, you can leverage your company’s online store as a resource for how to make the most of any opportunity.
5 Ways to Use The 2019 Pantone Color of The Year
It Could Make Your Business a Shade Better Right now when much of the country looks out the window, it sees a cold, white landscape. So on this last day of January, let’s warm and brighten things up a bit. It’s time to celebrate Pantone’s 2019 “Color of the...
What Can Our 95 Years in Business Do for Your Business?
Experience to Learn and Profit From People always ask me how we have maintained and grown Superior Business Solutions for almost a century. Although I never seem to answer as eloquently as I would like, the answer is really pretty simple. Our success directly results...
Help in Reducing Healthcare Printing Costs is Here
Managed Print Services Will Make a Healthy Difference Healthcare is a big topic of conversation these days. It has seen dramatic growth. Which, of course, is no surprise to you if you own or manage a company somewhere in that sector. In your job, you’ll face...
5 Reasons Your Business Needs Managed Print Services
HINT: Saving Money May Not Be the Most Important One Now, do me a favor: DON’T cheat and sneak a look at the bottom of the article. (Or at least if you do, come back up here and see what you missed.) You know I am a huge proponent of managed print services....
Making Promotional Marketing Programs Work Better
A promotional product management plan with our custom online company store called Corporate Kiosk™, is an advanced e-procurement technology solution and fulfillment platform that allows you to make all critical decisions about promotional items in advance.
10 Promotional Marketing Programs Your Brand May Be Missing?
What are the 10 Promotional Marketing Programs Your Brand May Be Missing? In this first post in our series, find out about how a custom company store for promotional products can lead the way for many of your marketing programs.
Get the Facts on Print and Paper to Guide Your Business from Supply Chain to Marketing
Proof Positive That Print Helps Your Businesses Succeed Thursday I talked about offering customers the choice of printed invoices and statements, rather than a “digital only” system. I shared research from Two Sides North America that proves consumers are less...
How to Make Your Marketing Memorable with Print
Print Sticks. Digital Doesn’t. Today, let’s wrap up our series on the Five Invaluable Features of Print Marketing. We’ve talked about how print marketing stands out and is more engaging. We’ve also discussed how it is popular with everyone including millennials...
How to Engage Prospects AND Customers with Print Marketing
Creativity in Print Captivates Your Audience I’ve read several articles recently about how people these days look for “experiences” rather than “things.” (Here’s one from the Atlantic.) There are interesting theories as to why. One is that new things quickly become...
How Your Business Can Stand Out with Print Marketing
Brand Images Are Shrinking. Expand Yours with Print. It’s a bit ironic. The “biggest thing” in marketing today is becoming smaller and smaller by the year. We’ve heard for a decade about how digital marketing was the wave of the future. Many companies shifted...
How to Reach Millennials with Print Marketing
Digital Captures Attention, but Print Captures Dollars The other day, as I was preparing material for this current series on the features of print marketing, something occurred to me. Millennials are supposedly “all in” on electronic and digital media, right? Well...
How Your Business Can Benefit from Diversification in Print Marketing
Round Up a Scattered Audience with Print I’d like to start today’s post with a quote: “People in the USA consume much more media today than ever — but it’s ever-more-fractured and granular bits of content across ever more fragmented devices and channels.” I...
5 Invaluable Features of Print Marketing
Why Your Marketing Might Be Missing a Beat Print marketing is not just another marketing channel. Either on its own or as an integral part of a multi-faceted marketing campaign, print has been proven time and again to be an extremely effective marketing channel. And...